UNIMI MOBILE APP DESIGN
MAY 2022 • PRODUCT UI/UX DESIGN
Unimi is a mobile app that equips low-income high school students with college readiness tools. Our cross-functional development team worked closely with an Associate Chair of Ethnic Studies and received funding to move forward.
TEAM
2 product managers, 4 UX designers, 3 software engineers
SOFTWARE
Figma, FigJam, Illustrator, Coda
USER RESEARCH • INTERVIEWS & SURVEYS
We wanted to hear the root cause of college inaccessibility from the users themselves. Each of us interviewed a set amount of students to learn about their college readiness needs.
OUR KEY FEATURES
Based on data-driven user research, our product managers defined four features given our scope: an onboarding flow to identify user needs, a classes flow to help students meet A-G requirements, a search flow to streamline college information into one digestible page, and a mentorship flow to provide students with personalized support.
VISUAL DESIGN DECISIONS
We approached color carefully to avoid biased associations. Orange is psychologically linked to motivation, and purple avoids blue-gold UC associations and green-gold CSU associations.
FINAL (INITIAL) SOLUTION
We shipped this minimum viable product and partnered with local school districts to validate our solution. Unimi is a work in progress—but we're excited about our product's strategy and its impact on future generations.
UNIMI. The app that makes college accessible for everyone.
